4 Graphics on AI-Based Email Automation

4 Graphics on AI-Based Email Automation

Artificial intelligence is revolutionizing email marketing through hyper-personalization and automation. The following four charts explore how evolving technology is helping marketers deliver highly targeted and relevant content to their audiences, optimize campaign performance, and improve the overall customer experience.

AI-powered hyper-personalization is the future of email marketing

According to an April 2024 survey conducted by Ascend2, marketers around the world believe that AI-powered hyper-personalization will influence email automation more than any other factor in the coming years. Other significant trends cited by marketers include integration with chatbots and other emerging communication channels, advanced predictive analytics, and a focus on accessibility and inclusivity.

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